2014 UPDATE: Because of Julie’s social media promoting her episode continues to be one of the most listened to and downloaded. That means, years later, she’s still getting promotion from it. Now the average download per episode is close to 1,000!
UPDATE: By Saturday morning, 72 hours after the episode was published, Julie’s downloads were up to 500!
Throughout my eBook, How to Promote Your Children’s Book: Tips, Tricks, and Secrets to Create a Bestseller  I write over and over that the operative word in social media is SOCIAL.
Now, even though every podcast guest is informed of the effect they can have on their own popularity, they don’t always do as coached (see what I ask them to do, below). I know why – it takes time and effort.
Julie Hedlund made the effort. She Facebooked it, she tweeted it multiple times (and with different wording), and retweeted me. She blogged it, she linked it, and she kept the conversation going. You know what happened? Her community – her peeps and tweeps – made her a record breaker.
My site had the second highest one-day views ever (691) and on just the first day, her episode was downloaded over 400 times, which is incredible when you think that over the course of time (since podcasts are listened to archivally) the total average download per episode is 572! Yay, Julie!
Part of what I tell guests to do:
-Create a Facebook event and invite all your friends.
-Talk about your episode on FB.
-Do a blog post and link the audio file (which I’ll send you).
-Tweet it and RT my tweets about the show.
-Send an email blast to your mailing list, tell the listservs you’re on.
-Do a review in the iTunes store (instructions are below).
-Post it on Google+, Jacketflap, GoodReads, LinkedIn … everywhere you live online.
-Tell your publisher or boss or King of your country (this should be something you do anyway!)