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Episode #13
Subject: Social Media Savvy
Guests: Deborah Sloan of
Deborah Sloan and Company, A marketing and promotions firm for books and their creators

Email Deborah
Visit her site
Check out Authorbuzz
See her on Facebook
Tweet her
Read her blog

Or just call her. You know, on the phone? 978.684.5005

People Deborah follows and suggests you follow them too:

Guy Kawasaki
Chris Brogan
Marketing Profs
Seth Godin (You gotta love this guy – he has 48,666 followers, as of me. He follows no one.)
Mitali Perkins As Deborah wrote me, “She’s terrific inspiration to authors and illustrators as she’s one of you!”

Some of the things we discuss in this week’s episode:  

-Remember that the operative word in Social Media is “social”!
-How saying thanks can make you connections.
-Why Twitter is like a great cocktail party.
-What @bookavore said about keeping your books on her shelves…and bonus points if you know who her mom is!
-Find out why I changed my avatar after something Deborah said
-What happens when you make a horrible twitter mistake!
-How to expand your online reach

Deborah told me, “I love this from Guy Kawasaki, social media guru (and I feel there are few who deserve that title – he and Chris Brogan are probably it), on retweeting:

Question: Why do you repeat your tweets from @guykawasaki?
Answer: I repeat my tweets because no one’s followers are on Twitter 24 x 7 x 365 nor do they scroll back to see what was tweeted already. This is the same reason that ESPN and CNN repeat news stories throughout the day—can you imagine a news network assuming that everyone has seen a report after running it once or that everyone has recorded the news and will look back?
I have tracked repeated tweets, and the amount of click throughs on the second and third instances of a tweet is almost as high as the first one.

Question: Do you recommend that companies repeat their tweets?
Answer: Yes, if they want to ensure that as many followers see their tweets as possible. There will be tiny number of people who will complain, but you cannot make all your followers happy.

Listen to the episode and learn more from …wait for it…wait for it…yes, I’ma gonna say it, social media guru Deborah Sloan!