Successful authors know that it takes more than a good book to grab an audience. In today’s social media arena, authors and illustrators have to create a buzz for their books and a name for themselves. In a recent workshop at The Highlights Foundation, Author Katie Davis taught us how to do just that.
Katie’s appearance was for Life in the Spotlight with Peter Jacobi. This workshop was designed to offer both published and beginning writers useful tips and strategies for promoting themselves and their books. Katie connected with the group on a very difficult subject: using Twitter and all kinds of social media for self-promotion. Her presentation was engaging, fast-paced, and full of humor and encouragement.
Carol P. Saucier, an attendee, summed up Katie’s presentation well, “She made a complex subject easy to understand. Useful information and she is fun, too!” Katie’s knowledge of social marketing and branding is astounding and, as Carol mentioned, her enthuses for the topic made learning fun. We look forward to having Katie on our faculty again and again.
