How To Avoid The Overwhelm with Jason Falls

Brain Burps About Books Podcast #163

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What’s in this week’s episode?
  • My new LIVE Lunch n’ Learn 15 minute Q&As begin this Wednesday at noon EST! Right here on the blog! Submit your questions in advance or live.
  • Is this the year you get serious about the craft of writing middle grade? YA? OR picture books for children? Let Emma Walton Hamilton show you the way. Whether you’re writing for Picture Book Readers or Young Adults, Emma has the classes to take you to the next level. Click below to find about these classes:
What’s in the interview with Jason Falls?


  • How you can use imperfections to your advantage.
  • How you can use Cafepress best.
  • What we can do to avoid The Overwhelm.
  • The basic dos and don’ts of email marketing.
  • How writers can use email marketing and social media to support each other without overwhelming their community.

Jason’s aggressive approach to social media produced innovative programs such as Jim Beam’s “The Remake” video contest, winner of a 2009 SAMMY Award for best cross media campaign. The winner was The Ant Party:

Sometimes I use affiliate links. if you click on them and buy what I recommend, I earn a referral fee. You do not pay any more than if you found the same thing through a search engine. It’s akin to going to a restaurant and getting a recommendation from the waitress on what’s good. You don’t pay more for the food she suggests, but you might tip her for her service. In any case I never, ever, ever, ever, ever, recommend a product or person I don’t believe in or trust. Otherwise, how would you believe me next time? Your clicks help subsidize the podcast.

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