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Right before I met my site designer, Chad Tomlinson, I learned about one mistake I’d made with my previous site. I had used a hybrid designer/programmer. I’m sure there are programmers who do both well, and my last site was…

As I was writing this post, I found out something awesome, and I’m going to share it with you. I’ll let you know when you get to it. Whether you’re an author with a site that has looked the same forever…

Before I learned to think globally, I pretty much only focused on my own books and how could I get them some press, or get the word out on my work in general. It was definitely more difficult to promote…

Reciprocity is my favorite word when it comes to social media. Pop quiz: what I wrote in an earlier piece? What is the operative word in “social media”? Answer: Social Being social means being generous. After all, who wants to be social…

You are not a twit. You just don't get it yet. I didn't either, and it took a lot of friends' explanations and watching to really become involved in Twitter. It's a very powerful tool for your business,…

Right about now I imagine you’re getting overwhelmed at all I’m throwing at you. But think of it this way: if someone handed you a triple-decker sandwich stuffed with layers of lettuce, mayo, turkey, tomatoes, and whatever else you might…

Around January 2010, I was invited to be on a panel about social media at Rutgers University the following October. I was very honored, but at the same time, I thought, “Nooooo! Now I’m going to have to do Twitter! But…

My husband, Jerry, is a feature animation producer at Blue Sky Studios. He produced Robots and worked on lots of fabulous other animated movies including the first Ice Age, Toy Story, and my personal favorite, The Iron Giant. The Iron Giant…