The first thing I’m going to tell you is to never have a contest.
Have a giveaway, or a sweepstakes, or a drawing, but not a contest. The reasons are legal and boring, but take it from me, I’ve checked,…
16Apr
15Apr
If your book is about to be published, save a little in your budget for giveaways. I’ve had a few books come out that were square, so I created little three-inch-square business cards that look like mini books because they…
14Apr
There are always ways to promote your book in unusual ways. The simplest example is that you can never tell whom you’re talking to, and if you’re an author, you need to remember that. Two summers ago I was on…
13Apr
People think it’s hard to get on TV. It is hard if what you’re shooting for is the Today show! But if you have a local cable show or news station, often they’re looking for people to come…
12Apr
To celebrate today, the debut of dunt da daaaa ... the book trailer for Little Chicken's Big Day, I’m posting other videos I love too. But first, our own Little Chicken.
Once again I am invoking the name of Darcy Pattison,…
11Apr
Why should the cute babies, stupid cat burglers, and people doing things they shouldn’t (back to the stupid cat burglers) get all the attention? You can easily harness the power of this incredible social media site for the benefit of…
11Apr
Finally! Library Week is here and I can share all the wonderful mini-interviews I have been recording since January! Enjoy it!
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In this episode you will listen…
10Apr
Using various blog posts and Darcy Pattison’s advice in her Book Trailer Manual as guides, I deleted my old YouTube channel and created a new one. The downside to doing that is that all the views and my followers are…
9Apr
If you don’t have Skype, go download it. Now.
What are you still doing here? Okay, I see I’m going to have to convince you.
This is an amazing application and you should – no, need – to be using it…
8Apr
One of the first things you need to do if you want to know anything and everything about school visits is to listen to this interview I did with school visit expert Alexis O'Neill and then surf over to the…
