There are always ways to promote your book in unusual ways. The simplest example is that you can never tell whom you’re talking to, and if you’re an author, you need to remember that. Two summers ago I was on…

People think it’s hard to get on TV. It is hard if what you’re shooting for is the Today show! But if you have a local cable show or news station, often they’re looking for people to come…

Why should the cute babies, stupid cat burglers, and people doing things they shouldn’t (back to the stupid cat burglers) get all the attention? You can easily harness the power of this incredible social media site for the benefit of…

Using various blog posts and Darcy Pattison’s advice in her Book Trailer Manual as guides, I deleted my old YouTube channel and created a new one. The downside to doing that is that all the views and my followers are…

If you don’t have Skype, go download it. Now. What are you still doing here? Okay, I see I’m going to have to convince you. This is an amazing application and you should – no, need – to be using it…

One of the first things you need to do if you want to know anything and everything about school visits is to listen to this interview I did with school visit expert Alexis O'Neill and then surf over to the…

I've always loved speaking at conferences. Why? I love helping people avoid the puddles I've stepped in. In other words, I love the teaching aspect, and sharing information. Again, I get to be surrounded by people who love books, literacy, and…

I've been to many appearances where there are between one and three kids in the audience. Or even zero kids! This has nothing to do with me, and it will have nothing to do with you if it ever happens…

There are so many ways to make appearances as an author and the differences in approaching each gig are important, so in order to keep things clear, I’ll be covering them in a series of posts. I’ll include book festivals,…